Gabriela Pedroza, PMP®

When work is slowed by unclear processes, ownership, or handoffs, I build the systems that help teams move from ambiguity to delivery.

Creative OperationsProject Management
What I Do

The Problem I Was Hired to Solve

Projects live in someone's inbox. Status updates get buried in Slack threads nobody can find three weeks later.

The person who knows how something works is the only one who knows, and when they're out, everything stalls. Work runs on memory and informal workarounds instead of a real system.

The Symptoms I've Been Brought In to Fix

Unclear ownership

Duplicated work

Siloed teams, no clean handoff

Missed deadlines

No project visibility

Inconsistent process

Low tool/process adoption

Late stakeholder input

Miscommunication

The Impact I Create

A system only works if people use it. I build the missing structure, then work with the people using it to test, refine, document, and make it part of their day-to-day work.

What I Build

  • Workflows (intake, approvals, handoffs, production pipelines)
  • Governance (ownership, decision rights, escalation paths)
  • Documentation (SOPs, process maps)
  • Project tracking (Wrike, Airtable, Asana dashboards)
  • Reporting (project visibility, status dashboards)
  • Automations (recurring task triggers, asset linking)
  • Digital asset management (asset libraries, naming conventions, retrieval standards)

The Outcome

Teams spend less time chasing approvals, tracking down files, and following up on handoffs. They spend more time doing meaningful work.

Execution becomes more predictable because workflows, ownership, and information are documented and shared, not stored in someone's head.


Impact by the Numbers

Numbers from work I've owned end to end.

525%

Audience Engagement

I led the creative operations and content delivery work behind this increase.

90%

Faster Approvals

I cut approval cycles by standardizing content production workflows from the ground up.

40%

Less Rework

I designed the end-to-end workflow architecture that made this possible.

50%

Reporting Time Saved

I built the standardized invoicing processes that freed up this time.

10+

Hours/Month Saved

I built a scalable Airtable system linking 60+ assets to production docs.

60+

Assets/Month

I owned and executed every digital marketing asset, consistently, every month.

Where I've Worked

My background spans nonprofits, startups, and academic research labs. Across each environment, I built creative operations, production workflows, and asset management systems that made complex work trackable, repeatable, and easier to deliver.

🌱 Nonprofits & Mission-Driven Orgs

Managed content production and creative operations for public programming and advocacy work. Built approval workflows, coordinated cross-functional teams, and delivered 60+ digital assets per month on tight timelines.

🚀 Startups & Small Businesses

Wore multiple hats across creative, production, and project coordination in lean teams. Designed end-to-end workflow systems, standardized content pipelines, and reduced production rework by 40%.

🔬 Academic Research Labs

Supported complex projects with multiple stakeholders and overlapping deadlines. Built asset tracking systems and documentation processes that saved 10+ hours per month in production overhead.

The Work That Inspires Me

I enjoy helping teams create products, stories, and experiences that people genuinely connect with. Whether it's something that sparks imagination, brings people together, or becomes part of someone's everyday life, I'm motivated by work that leaves a lasting impression.

Products & Play

Building systems for toys, games, collectibles, and consumer products that become cherished memories. Ensuring smooth workflows from concept to market.

Stories & Entertainment

Streamlining production for film, animation, publishing, comics, gaming, and interactive storytelling. Orchestrating creative teams to bring narratives to life.

Shared Experiences

Coordinating logistics and operations for sports events, live performances, museums, and exhibits. Facilitating experiences that unite communities and create lasting impact.

Credentials & Skills

Education & Certifications

Project Management Professional (PMP®)

Project Management Institute, 2026

Six Sigma White Belt

Council for Six Sigma Certification, 2025

Master of Science

University of Arizona

Core Competencies

  • Turn ambiguous work into clear delivery plans
    Production coordination, scheduling, ownership, and project tracking
  • Reduce friction in creative and cross-functional workflows
    Process improvement, approvals, handoffs, and stakeholder alignment
  • Make project information and assets easy to find and use
    Digital asset management, documentation, lifecycle support, and visibility
  • Protect quality while keeping work moving
    Content QA, version control, requirements tracking, and release readiness
  • Build systems teams can sustain over time
    SOPs, templates, lightweight governance, training, and iteration

Tools & Platforms

Project Management

Wrike · Jira · Asana · Smartsheet · Airtable · Adobe Workfront

Collaboration & Docs

SharePoint · Google Workspace · Microsoft Office · Miro · Slack · MS Teams · Scribe

Creative & Content

Adobe Creative Cloud · Canva · Mailchimp · Metricool

Automation & AI

Zapier · OpenAI · Claude · HubSpot · Gamma

Finance & Operations

QuickBooks · Zoho Finance Suite